Though never being properly represented the proper way(in this writer's opinion) to acquire leads for any business is a process referred to as "funneling leads". The largest inherent misconception is that you  must have the right program!
     However, it is necessary to select the best tools to capture leads which include but are not limited to Traffic Exchanges and Traffic Programs. Today the subject is Traffic Exchanges. Traffic Exchanges are useless to promote most programs.
     Therefore, it is imperative to use them as one of the tools in your funneling system to capture leads which must be communicated with regularly and kept informed of the latest marketing techniques as well as "WIIFM"(what's in it for ME). Most Marketers do not realize that leads are what is in it for them.
     As a result of that, they must be given gifts, prizes, or other rewards while attempting to train them that they must capture leads while funneling them into YOUR list. Other tools are used in this process are classified ads, blogs, forums, Search Engine Optimization, and other various types of list gathering tools.